Which Baby Products Should New Moms Buy First? Find Out What Our Members Have to Say

mom shopping for baby clothes

As a new or expecting parent, knowing where to start when shopping for your little one can be challenging! That’s where we come in. We've teamed up with market research company Mum's Views to find out which products were one of the first on their shopping list and which products they recommend for new moms to buy early on.

Now, we’re here to share what they have to say! To guide your shopping, we’ve compiled a full list of the top 10 must-have products you should consider buying first as a new parent!

Car Seat and Base

Car seat safety is one of the most important things to new and expecting parents. Head here for everything you need to know about buying a car seat. In recent years, the majority of newborn car seats have made use of the popular LATCH technology. The LATCH system is a set of hooks that attach the car seat directly to the car's frame. This is super handy because you don't have to mess around with seatbelts, and it tends to be more secure overall. Plus, it reduces the chances of you messing up the installation and doing it wrong!

With endless options and added features to choose from, investing in a reliable car seat that works for your family is an important decision, and it’s no surprise that our mom’s think it’s a good idea to find the right one early on.

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Baby Sleepsuits

Unsurprisingly, baby sleepsuits secured the next spot, with moms agreeing that they were one of their first purchases, and it's easy to see why. These all-in-ones offer convenience and comfort to moms and dads everywhere! Baby sleepsuits are perfect for newborns and babies of all ages, providing a snug and cozy fit with easy access for diaper changes. 

Once you welcome your little one into the world, you’ll be surprised just how many sleepsuits you’ll go through each day! Between messy diapers and spit-ups, you can never have too many sleepsuits, and it’s always a good idea to stock up early in various sizes.

Shampoo and Soap

Gentle shampoo and soap explicitly designed for your little one's delicate skin is a must-have. Our community emphasizes the importance of choosing products with minimal ingredients and hypoallergenic formulas to keep their skin smooth. 


Creating a safe and comfortable sleeping space for your baby is one of the most important things to get in order before welcoming your little one into the world. From Moses baskets to next-to-me cribs and full-sized cribs, plenty of options exist for your baby’s sleep environment. Here is a review of the SNOO Smart Sleeper Bassinet.

Plus, check out our guide to safe sleep.

Bottle and Nipples

Whether you're breastfeeding or using formula, bottles and nipples are crucial for feeding your little one easily and while you’re on the go. With various options available, including anti-colic designs and different flow rates, finding the perfect bottle and nipple combination is a personalized journey for each new mom.

Stroller or Travel System

A reliable stroller makes navigating the world with a newborn much easier. Our members recognize the importance of finding a stroller that works for you, with 73 percent saying that a stroller was one of the first things they would buy. For help buying a stroller, read our tips for choosing a stroller.

Or, check out our review of the Inglesina Electa Stroller and Bassinet.

Short-Sleeved Onesies

Short-sleeved onesies are the unsung heroes of a baby's wardrobe. While your little one will spend the majority of their time in sleepsuits for the first few months, short-sleeved onesies are perfect for the warmer months.


Bathing your newborn is a memorable bonding experience, but it’s important to find the right baby bathtub that works for you and your little one. With many convenient features to choose from, such as non-slip surfaces and ergonomic designs, a baby bathtub is a must-have from day one! Head here for our guide to baby bath time.


The ultimate parenting essential, diapers have rightfully claimed their place in this list. With babies going through an average of 10 diapers a day, it’s no surprise that our members recognize the importance of having a steady supply of these everyday essentials.

Head here for advice on how many diapers to buy, or check out our guide to reusable diapers.

Baby Wipes

A true hero in the world of parenting, baby wipes secure their place in our community's top 10 must-haves. These wipes offer quick and effective solutions for on-the-go cleanups, whether it's during diaper changes, messy mealtimes, or spontaneous spills. The gentle formula of baby wipes ensures they are kind to sensitive baby skin while efficiently tackling messes, making them an essential addition to every new mom's diaper bag.

If you’re looking for a registry to put all of these items on, here are the best baby registries of 2023!
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Articles shown are a mixture of informative pieces, anecdotal accounts and professional advice from our panel of Bloggers, Writers and Experts. The views and opinions expressed in these articles are those of the authors and do not necessarily reflect the official view of this site.