Work with Your Baby Club
We help brands connect with parents as they make the decisions that shape family life.
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Trusted by parents across the UK, US and Canada
7M+
Members across our community
180K+
New and expectant moms join every month
60M+
Monthly social ad impressions
16K+
Baby sample boxes delivered each month
Reaching parents when decisions matter most
At Your Baby Club, our mission is to make parenting simpler, smarter and more affordable.
From pregnancy through the early years, we support parents at every key stage - helping them navigate challenges, make confident decisions and get more value from every choice they make.
By combining personalized journeys with relevant offers, recommendations and product discovery, we position brands directly within the moments that influence real decisions.
Why brands work with us
We reach parents at decision-making moments
Our community is built around supporting new parents to make the right choices at the right time - giving your brand and products impact where it matters most.
Personalized journeys, not broad targeting
We use first-party data to understand each parent's stage, needs and mindset, so your message is timely, useful and welcomed.
Built on trust and support
We help parents discover better value - through exclusive offers, trusted recommendations and relevant opportunities to save - so they can make confident decisions without compromise. Brands become part of this trusted experience.
Performance driven by real intent
Because we connect with parents when they're actively planning and making decisions, our campaigns deliver genuine engagement and measurable results.
How we work with brands
Product Sampling
Introduce your product at the exact moment it becomes relevant with our Your Baby Box subscription, helping parents try before they buy and make confident choices.
Targeted Campaigns
Deliver personalized messaging across email, community website and social, aligned to each parent's stage and needs.
Lead Generation
Connect with parents who are actively researching and considering solutions in your product category.
Insights
Gain a deeper understanding of how new parents think, decide and act, so you can refine your strategy and improve performance.
Sponsorship & brand impact
Enjoy unparalleled brand visibility and engagement to millions by sponsoring our box programme, or show up through helpful, informative, and targeted content that supports parents.
How we work with brands
Product Sampling
Introduce your product at the exact moment it becomes relevant with our Your Baby Box subscription, helping parents try before they buy and make confident choices.
Targeted Campaigns
Deliver personalized messaging across email, community website and social, aligned to each parent's stage and needs.
Lead Generation
Connect with parents who are actively researching and considering solutions in your product category.
Insights
Gain a deeper understanding of how new parents think, decide and act, so you can refine your strategy and improve performance.
Sponsorship & brand impact
Enjoy unparalleled brand visibility and engagement to millions by sponsoring our box programme, or show up through helpful, informative, and targeted content that supports parents.
What makes us different
Most platforms help you reach audiences. We help you influence early decisions.
By understanding the real challenges parents face, and supporting them through each stage, we position your brand exactly where it matters: at the point of choice.
Across the UK, US and Canada, we help brands become part of the journey, not just the marketing.
This means:
More relevance
Stronger engagement
Better conversion
Long-term brand trust
Trusted by leading family brands
We've helped leading brands connect with millions of parents across the UK, US and Canada.
NUK
Brand Manager
"Our experience with Your Baby Club has been very positive in all aspects from initial set up to activity execution and reviewing results. They are very knowledgeable and always provide advice on best practise and ways to optimise our activity.
We have seen great results from our mailers and certainly they have been a big contributor to achieving our activation goal for this year."
Tommee Tippee
Brand Manager
"We have been working with Your Baby Club for the last 4 years, initially in the UK and now in the US too. During that time, they have consistently delivered high quality, fully opted-in 1st party leads.
Your Baby Club makes this an easy process, with minimal yet efficient connection with the team they ensure leads are generated frequently and consistently.
I would gladly recommend them to other brands looking to achieve the same goals."
The Baby Academy
Brand Manager
"Your Baby Club has been instrumental in our marketing efforts at The Baby Academy. Their exceptional value, coupled with a superb customer experience, has significantly contributed to our success.
What truly sets them apart is their collaborative approach and attentiveness to our specific company needs. We highly recommend FanFinders to any organisation seeking reliable and effective lead generation solutions."
HiPP
Brand Manager
"We've worked with Your Baby Club in the UK for nearly a year. Over this time period, the team has been so supportive in listening to our lead-gen goals...
I can't recommend them enough to other brands looking to work with a helpful, trustworthy and results-driven partner."
Momcozy
Partnership Marketing Specialist
"From the early communication stages through to execution, Your Baby Club has consistently provided professional advice, quick support, and a very flexible approach to campaign planning.
We have achieved excellent marketing results, directly reached high-quality users, and received valuable strategic insights. Additionally, during key marketing periods, Your Baby Club proactively suggested new opportunities to maximize exposure, often exceeding our expectations.
Working with them has been a very smooth and rewarding experience - everything has gone even better than we initially hoped. We are truly grateful for the team's outstanding support and professionalism"
Bright By Text
Brand Manager
"FanFinders has helped our customer base grow by leaps and bounds! Our account manager and the technical team have been extremely helpful from onboarding, to making changes to our offer, to creating an API for our platform.
We have an ambitious goal to get to 500,000 parents receiving our service and I am confident FanFinders will help get us to our goal."
Let's work together
If you want to reach parents at the moments they're making real decisions, we'd love to hear from you.
Tell us a bit about your brand and goals, and our team will be in touch.
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